My Story

My love for all things beautiful was inherited from both my grandmothers - as a little girl these two ladies became my style icons. When I was awarded a book prize at age thirteen, it was a practical guide to dressing - ‘Kleur en Styl’ - that I chose to take home.

Coincidentally, it was also during this time that I had my first experience of travelling, which ignited a life-long passion in exploring and broadening my horizons. As a born and bred Capetonian girl, it was a natural choice to study at the University of Stellenbosch.

After completing a BA degree in music and psychology, I set off to London, where I worked, lived, and absorbed everything the (then) fashion capital of the world had to offer. During those three years, I was captivated by the variety, quality, and style of clothes on display. What I noticed most was that people looked comfortable with what they were wearing and embraced their personal style.

Back in South Africa, I was employed at the fashion magazine, Marie Claire. I loved the environment; the excitement of new product launches, the carefully organised photo shoots, and the chance to work with a talented team.

Since getting married, becoming a proud mother of twins and growing into myself as a woman, I have realised how important it is to simplify our lives wherever possible. This new season in my life brought about a change in my priorities and I discovered that what truly gives me joy is to empower women to feel great every day, regardless of what the day holds.

My focus is on consultations where I give you the tools to simplify your wardrobe choices and make confident decisions to wear what you love and what suits your unique attributes and lifestyle. I draw inspiration from the most recent trends, but are not driven by them.

Although our priorities shift, our bodies may change, and time becomes a limited resource, I believe that we each carry something unique, and our appearance should be a true reflection of who we were created to be.